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Tim St Clair

Over the past 24 years, I've fallen in love with wrestling a business challenge and solving it with interfaces that make customers satisfied and brands money.

Who I am: Father. Motorcycle enthusiast. Outdoorsman. Adventurist.
What I am: Passionate. Leader. UX Evangelist.


To inspire and direct UX/UI designers in solving user-oriented challenges guided by research, testing and data mining which ultimately creates satisfied customer experiences and drives businesses to excel.

Senior Director of UX + UI

2018 - 2024

Directed UX and UI strategy, research, and design for ScoreSense® (a 3-bureau credit reporting subscription product) by partnering with business stakeholders, product owners and development teams. Instituted
company-wide qualitative and quantitative user research methodologies to advance strategy, KPIs and design for web, app, email, and other digital marketing tactics.

  • Increased ScoreSense® subscription acquisition conversion rate more than 40% in 2021

  • Expanded subscription revenue per customer from $122 to $155 in 2022

  • Enhanced customer email engagement and click throughs by more than 18% through journey mapping new experience, content creation and UI design

  • Constructed a brand design system to facilitate efficiencies and consistencies across internal design teams, development teams, as well as partners and third party contractors

Assistant Vice President, User Experience

2010 - 2017

Lead UX/UI design and content strategy and planning for several large-scale clients including
Rent-A-Center, FedEx Office, Carpet One, Purina, Coca-Cola and many more. Responsible for digital touchpoints across the entire customer journey and insuring integration and consistency with
non-digital and instore experiences.

  • Designed and executed Rent-A-Center’s first ecommerce customer experience by providing checkout flows, designs and functional specs for checkout and account management

  • Created, tested and launched the new single-sign on profile pet management system and email template strategy across all Purina pet care brands that aided in growing the marketable database by 400% 

  • Lead content strategy and page design for FedEx Office to ensure brand consistency of instore experience and drive store visits by promoting specific product and services

VP, Digital - User Experience

2008 - 2009

Established a new vision and structure of the RAPP Dallas digital group. Managed the UX, UI designers, and front-end development teams. Collaborated with other agency departments and clients to define processes, execute digital planning, oversee customer experience, and roll out of client websites, emails and mobile applications.

  • Created for 7-Eleven a new franchise website experience to support the promotion of the rapidly expanding business

  • Upgraded Macy’s Rewards loyalty program via boosting registration, account management and ease of access to customers’ current points

Director, User Experience

2007 - 2008

Lead the UX/UI and front-end development teams for a prominent content aggregator and mobile app retailer in development of web-based and mobile app store fronts across all device platforms.

  • Redesigned and rebranded Handango through all online and in-app mediums, while migrating to the ATG commerce platform

  • Responsible for overseeing consistency of in-app design and shopping experience across dozens of carriers, mobile OEM device types and platforms

Sabre Holdings
Director, Creative Services

2005 - 2007

Responsible for 100% of print, digital and trade show creative for most Sabre brands. Worked in collaboration with the brand marketing teams and internal product groups to plan, design and execute both internal and customer facing digital marketing products with the goal of increased sales or customer retention. 

  • Led functional requirements, design and user testing for the Sabre Airline Solutions’ customer management portal. Which is the main customer management service tool for
    over 100 airlines

  • Redesigned and branded the overarching Sabre Holdings umbrella digital and
    print experience

American Airlines
UX Lead/Creative Director

2003 - 2005

Worked directly with American Airlines digital marketing group to plan and execute design strategies that increased revenue of, in addition to travel efficiencies by way of streamlining the
self-service ticketing kiosks.

Creative Director 

2002 - 2003

Led information design, creative design and front-end development teams in the planning, design and development of several large-scale ATG e-commerce implementation efforts.

Creative Director 

1997 - 2000

Oversaw all UI design, content creation and front-end development for this digital-based agency. Part of the senior leadership team in development of the business plan, brand and overall business strategy.

  • Designed and developed many award-winning website projects for the United States Air Force to drive awareness and increase leads

  • Redesign and launched the Subaru of America website experience

Million & McCabe 

1995 - 1997

Art Director 

Design and art direction of direct marketing and specialized advertising for a broad range of Christian based non-profit clients. Helped start and grow the new digital side of the business.

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