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Tim St Clair

Over the past 24 years, I've fallen in love with wrestling a business challenge and solving it with interfaces that make customers satisfied and brands money.

Who I am: Father. Motorcycle enthusiast. Outdoorsman. Adventurist.
What I am: Passionate. Leader. UX Evangelist.


To lead user experience strategy and vision for large brands that desire to improve customer relationships and grow their business through continually improving all digital touch points.

Senior Director of UX + UI


Lead UX, CX and content strategy in the evolution of ScoreSense products and all digital marketing that provides our consumers 3-bureau credit reports, insights, tools and content. Partner with Product, Testing and Development teams to develop strategies and features that enrich the overall user experience through a wide range of user centered design testing methodologies.

  • Increased acquisition conversion rate more than 40% in 2020

  • Increased subscription customer retention metrics from $122/customer to $155 in 2022

  • Improved customer engagement and click through by more than 18% through creation of new customer email journey

Assistant Vice President, User Experience

2010 - 2017

Managed a team of experience designers and ux architects in the planning, functional requirements and design of websites, applications and email for all clients in the Ansira portfolio.

  • Through intensive customer surveying and testing, led the previously brick an mortar,
    Rent-A-Center business from a simple online lead form, to full ecommerce website

  • Designed and tested the new single-sign on profile and pet management system across
    all Purina pet care brands

  • Redesigned the Anheuser-Busch events sales force portal to improve large event sales
    and operations

VP, Digital - User Experience

2008 - 2009

Established a new vision and structure of the RAPP Dallas digital group. Management of user experience, digital creative team, and front-end developers. Led the day-to-day operations and digital processes. Worked in collaboration with other agency departments and clients to define processes, execute digital planning and role out of client websites, emails and mobile applications.


2007 - 2008

Director, User Experience

Led the user experience team of this leading retailer of mobile software in developing best-in-class online and on-device customer shopping experiences. Management of experience design, creative and front-end development resources for a broad range of consumer facing and back office projects.

Sabre Holdings

2005 - 2007

Director, Creative Services

Responsible for all print, digital and trade show creative products for all Sabre brands, other than Travelocity. Worked collaboratively with marketing teams and internal product groups to plan, design and execute both internal and customer facing digital and marketing products with the goal of increased sales or customer retention. 

American Airlines

2003 - 2005

UX Lead/Creative Director

Led all experience design initiatives within AA’s digital marketing team. Responsible for all design and creative for and the self-service ticketing kiosks.


2002 - 2003

Creative Director 

Led information design, creative design and front-end development teams in the planning, design and development of several large-scale ATG e-commerce implementation efforts.


1997 - 2000

Creative Director 

Creative direction, content creation and digital development that produced industry recognized and award-winning digital work. Played key role in SIxtyFootSpider business strategy, growth and brand evolution.

Million & McCabe 

1995 - 1997

Art Director 

Design and art direction of direct marketing and specialized advertising for a broad range of Christian based non-profit clients. Helped start and grow the new digital side of the business.

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