ScoreSense, a One Technologies brand, offers monthly subscriptions to all 3 credit bureau scores and reports. My task was to oversee UX, UI and content for the ScoreSense product, subscription enrollment paths and all digital marketing effort. Through user testing, data and extensive multi-variant testing, my team is in constant pursuit of higher customer engagement and improved conversion rate.
In an 18th month period, we saw more than an 40% lift in overall enrollment conversion. We created an increase in revenue per sale from $115 per customer to $124. Also, a double digit increase in open rates to emails and an increase win back strategy of moving lapsed customers back into the product through marketing email.
Also, we have implemented a design system for all branding by migrating all design efforts to Sketch and fully integrating with InVision and InVision DSM.
My role: Senior Director, User Experience